role: creative director
photographer: mark seliger
brand: on this day
To bring the vision to life, OTD tapped American photographer Mark Seliger. In a studio scene, imagery for autumn’s 2021 season drew on a simple visual concept to strike an impressive sense of energy. Dynamic movements and expressive poses are captured in assertive, yet playful moments to feel focused and eclectic. Unrestrictive compositions occupy the blank space, underscoring themes of possibility and experimentation. Created to reflect the lives of those lived in them, OTD reimagines essential silhouettes to feel fresh and modern.
